With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.
Issue link: http://digital.canadawide.com/i/1514012
55 B C B U S I N E S S . C A F E B R U A R Y 2 0 24 QUALITY TIME which participants pooled $400 as a prize. It was just the motivation Weir needed. "I remember telling my wife, I'm gonna win that and buy a new set of golf clubs," he says. Weir started going on walks, which turned into "run for a song, walk for a song," and so on until, in the end, he burned more calories than anyone else. But his gains (and losses, if you will) went beyond new golf clubs. He started qualifying for major marathons (his first being Boston in 2015), followed by shorter-distance triathlons, and, eventually, half-Ironmans. "I don't think there's a harder one-day sport than Ironman," says Weir. That's a 2.4-mile swim, 112-mile bicycle ride and a 26.22-mile run, in that order, for a whopping 140.6 miles to conquer alto- gether. "At the peak of training, you're hitting about 25 hours a week," he adds. To do that, the real estate exec started waking up before As the vice-president of construction and customer service at Vancouver-based Adera Development, Adam Weir is responsible for the entire 33-person construc- tion division of the real estate development company. He was also the impetus for an annual company-wide fitness chal- lenge that started in 2011—long before he added titles like "25- time marathon competitor" and "five-time Ironman com- petitor" to his Strava profile. "When I was younger, I was always into some sort of fitness," says Weir, who grew up in London, U.K. "I was lifting weights or playing soccer or running here and there. When I immigrated [to Vancouver], by no means was I overweight—un- til maybe my mid-30s." Weir put on 90 pounds over 10 years, and though he wasn't aware of it at the time, his deteriorating health inspired a co-worker to start the Adera Fitness Challenge (now the Adera Wellness Challenge), where employees track calo- ries through an app and the person to burn the most wins. In 2011, there was also a side bet (aptly and very originally called The Biggest Loser), in MAN OF STEEL Construction exec Adam Weir is laying the groundwork in hopes of one day becoming the oldest person to ever complete an Ironman by Rushmila Rahman W E E K E N D W A R R I O R Founded in 1969, Adera Development is a Vancouver-based real- estate development company with 68 staff on board. Adam Weir joined as a carpenter 32 years ago and now, as vice-president of construction and cus- tomer service, he over- sees projects from start to finish. The company specializes in mass timber and has devel- oped more than 11,500 homes, townhomes and condos, plus four million square feet of commercial space. WARRIOR SPOTLIGHT