BCBusiness

January 2024 – A Storm Is Coming

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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The CONVERSATION Rogers CEO Tony Staffieri on B.C.'s competitive market and what he's learned from Martin Scorsese by Nathan Caddell 14 B C B U S I N E S S . C A J A N U A R Y 2 0 24 We met Staffieri in Downtown Vancouver to talk about the company's efforts to branch out into different industries, expand in B.C. and the recent merger with Shaw. I imagine you're always travelling these days. How do you like it? I don't mind it. I've had a long career of travel and I used to do a lot of internation- al travel early in my career. So compared to that, anywhere across Canada is really good. And you've been to Vancouver so many times, what do you think of the city and the province? I love the city. I've been coming here for most of my career, over 30 years. Just watching it evolve, it's become a very vibrant city. Like any growing city, it cer- tainly has its issues, but it's exciting in the sense that it's got growth. Lot of people new to Canada, a lot of investment com- ing in here. And then you look broadly across B.C., and you sort of see the same thing. It's a continuation of growth. Have you lived here all your life? I've spent some time in other places like Ottawa and Victoria for school. But born and raised, yes. How do you feel about the way it's evolved? Turning it on me! [Laughs] I didn't know we started yet, I was just getting to know you. It's interesting, it's changed so much since I was a kid. I have a 2-year-old. So I think about how his experience

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