■ ANIMAL INSTINCT
LlamaZoo has developed a Spatial
Business Intelligence platform out
of Victoria. The technology allows
companies to visualize, evaluate
and experience their data—for
example, planning the layout of
a particular job site or educating
stakeholders about forest conserva-
tion. Think of it like a super-smart,
3D digital map.
■ EYES ON THE PRIZE
Vancouver's Cognitive3D collects
data with a focus on user participa-
tion (so yes, eye-tracking is part of
the game). Its tools can help deter-
mine things like which grocery store
shelf most people gravitate toward,
or what part of your orientation new
employees are getting stuck on.
■ PILOT PROJECT
Indigenous-owned Race Rocks
specializes in immersive training
for defence—in other words, it
develops realistic (and danger-free)
simulations of military vehicles for
education purposes. The Victoria-
based company's portfolio includes
navigation training, flight simula-
tions and more.
£
ON T R E N D
REALITY SHOW
Is this the real life or aug-
mented reality? The
AR/VR
industry in British Columbia
is on the rise: here are the
businesses using new tech to
crack the code
by Alyssa Hirose
COGNITIVE3D
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I N C L U D E S
…and much more
INSIGHTS
In-depth features on
key industries
ADVICE
Tips for working
smarter and better
PEOPLE
Engaging interviews
with business leaders
BCB Newsletter 1/3H.indd 1 BCB Newsletter 1/3H.indd 1 2023-06-09 2023-06-09
OCTOBER 2023 BCBUSINESS.CA 73
