BCBusiness

November/December 2021 – She’s Got Game

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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Earnscliffe Strategies' story is one of organic and conscious growth over the past several years. "At our core are curiosity and research, whether that means qualitative or quantitative public opinion research or best practices in strategic communica- tions, or understanding government relations," says CEO, Craig Robinson. "It all feeds together to inform strategy based on anticipatory intelligence and unparalleled experience." Although it is best known for those three com- petencies, Earnscliffe Strategies is so much more, offering full-service, integrated solutions that bring together a team of the most experienced principals from across Canada. The rebrand from Earnscliffe Strategy Group to Earnscliffe Strategies includes a new look, new website, new positioning and enhanced client services. The team has grown to include new lead- ership in place, expanded areas of expertise and ability to serve clients, and a broader presence across the country. "Our strength is in our people and in offering expertise across industries and subject matters that reflect regional nuances," Robinson says. "It means offering clients insight and advice to navigate chang- ing environments. It means having the agility and flexibility to adapt easily and effectively. We pull teams with expertise in the areas needed, then adapt as needs evolve." Vancouver and BC have always been priority markets for this firm. When it decided 20 years ago to expand outside of the federal market and Ottawa area, Vancouver was the first place it went. "To have that coastal view so early in our DNA and to have made the investment and to prioritize Vancouver and BC is important to us," Robinson says. "It is not all that common to have a national practice leader based on the west coast, and that offers the marketplace a unique opportunity for BC," says National Government Relations Lead, Brittney Kerr. "We have a lot of talented agencies and successful peers on the west coast. Through this brand launch and internal reorganization we undertook two years ago, we have been strength- ening the talent roster we have and positioning ourselves nationally and in BC to better service a whole range of clients." Earnscliffe Strategies consistently gets it right because its team is in touch with the right perspec- tives, expertise and insights to shape the right strategies for its diverse client list. "Our team includes industry executives, senior government officials, decision makers, award-winning journalists, not for profits, and campaign experts, forming a cross-partisan per- spective based on broad and deep experience," Robinson says. "This robust diversity of perspec- tives makes for the best strategic advice with no blind spots. And that's what positions our clients for success." ■ THINKING FORWARD C R E AT E D BY BCBusiness I N PA RT N E RS H I P W IT H Earnscliffe Strategies Optimistic and forward-thinking, Earnscliffe Strategies' re-brand builds on 30+ year track record LEARN MORE: WEBSITE: earnscliffe.ca TWITTER: @earnscliffecda LINKEDIN: linkedin.com/company/earnscliffe-strategies 1040 West Georgia Street, Suite 800 Vancouver, BC V6E 4H1 ■ (604) 678-2900 EMAIL: vancouver@earnscliffe.ca

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