BCBusiness

November/December 2021 – She’s Got Game

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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NOVEMBER/DECEMBER 2021 BCBUSINESS 61 s t o r y b y M A T T O ' G R A D Y p o r t r a i t b y A D A M B L A S B E R G UP in the air Coming out of 18 months of lockdowns and restrictions, many are itching to jump back on a plane. For the corporate travel sector, however, the ride back home looks a bit bumpier RUNWAY READY Grant Hurrle of Forbes Travel International has seen the industry through plenty of ups and downs Corporate travel is a bit like a weathervane—constantly being buffeted by a series of economic, environmental or techno- logical storms. To work in this business, you have to be prepared for sudden shifts in market conditions and adjust your strategies accordingly. Grant Hurrle has weathered his fair share of storms over three decades in the industry. Hurrle is one of three corporate partners behind Forbes Travel International, a Vancouver-based agency that historically has focused on the corporate segment, which pre- pandemic accounted for 75 percent of its revenue (leisure travel making up the rest). Within that segment, Forbes has built a reputa- tion as the go-to agency for companies tied to B.C.'s resources sector— particularly mining, oil and gas.

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