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C R E AT E D BY BCBusiness I N PA RT N E RS H I P W IT H QUEST UNIVERSITY award amounts (scholarship, award, bursary) proportionally adjusted. "We looked at a number of factors as we examined our tuition rates: affordability, the Sea-to-Sky community that we live and work in, and of course financial impacts of the pandemic," adds Willms. "We want to make Quest's education more accessible to Canada's next generation of leaders." Quest has also introduced a new brand and strategy that pro- vides a sharp, innovative look to propel Quest forward in the broader university marketplace for years to come. The new logo retains the mountain idea in the original logo but connects it more deeply to Squamish by depicting Siám' Smánit (otherwise known as Stawamus Chief Mountain). "The Chief represents resilience, strength, and endurance, and the fissures in the rock represent how you can learn at Quest, how you can chart your own path and develop your own education pro- gram for yourself," Willms says. Ready to explore a new future at Quest? Prospective students are encouraged to book meetings with university admissions counsellors to learn more about extensive scholarship and bursary application opportunities, Quest's innovative educational program, government loan programs and application procedures. ■ VISIT QUESTU.CA TODAY TO LEARN MORE. CONNECT: INSTAGRAM | @questuniversitycanada LINKEDIN | Quest University Canada FACEBOOK | @QuestU P R O M O T E D C O N T E N T