BCBusiness

July/August 2020 – Facing the Music

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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46 BCBUSINESS JULY/AUGUST 2020 LIONEL TRUDEL half full glass IN THE 30 th ANNIVERSARY YEAR OF THE VQA DESIGNATION THAT VALIDATED B.C. WINE, THE INDUSTRY FACES A NEW SET OF CHALLENGES—AND OPPORTUNITIES. HERE'S A FLAVOUR OF WHAT THE NEXT DECADE COULD TASTE LIKE b y C H A R L E N E R O O K E 2.0

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