BCAA

Winter 2011

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. WI N T E R 2011 VOLUM E 37 . NUM BER 4 Westworld ANNE ROSE EDITOR CREATIVE DIRECTOR RICHARD THIBERT ROB HOWATSON CONTRIBUTING EDITOR ART DIRECTOR GAYLEEN WHITING PRODUCTION MANAGER STUDIO MANAGER SUZY WILLIAMSON KRISTINA BORYS MANDY LAU ASSISTANT STUDIO MANAGER PRODUCTION SYSTEMS MANAGER KIM MCLANE ADVERTISING PRODUCTION ALLISON GRIFFIOEN, KATE HOOD, CHRIS SHERWOOD INA BOWERBANK ELECTRONIC PRODUCTION DEBBIE LYNN CRAIG SENIOR IMAGING TECHNICIAN ELECTRONIC IMAGING BERNHARD HOLZMANN, LAURA MICHAELS ADVERTISING GENERAL SALES MANAGER GILLIAN 604-299-7311 FAX TRAINOR 604-299-9188 BRITISH COLUMBIA, ALBERTA, SASKATCHEWAN, MANITOBA, ONTARIO, QUEBEC, MARITIMES & WEST COAST U.S.A . ANNA LEE, MICHAEL ROCHFORT, GILLIAN TRAINOR MANITOBA ROBERT ZYLUK 204-255-3409 MIDWEST U.S.A. KOLLANDER COMPANIES 952-405-9640 FAX 952-932-2942 SALES COORDINATORS LAURA NGUYEN, HEATHER VINCE WESTWORLD MARKETING 14 TIM CONDON PRESIDENT & CEO DIRECTOR/INTEGRATED MARKETING MARK DONNELLY MANAGER /ADVERTISING & MARKETING CAROLYN TROTTER PRODUCTION COORDINATOR/MARKETING ALEXANDRA LOUW in every issue 6 CHAIRMAN, CEO President's Message VICE PRESIDENT Local hero does good. 8 VICE PRESIDENT/SALES DIRECTOR/CIRCULATION DIRECTOR/MARKETING CORINNE SMITH SAMANTHA LEGGE, MBA VICE PRESIDENT/EDITORIAL Editor's Note & Mailbag KATHLEEN FREIMOND FARNAZ RIAHI, CA REBECCA LEGGE SCOTT WHEATLEY & BUSINESS DEVELOPMENT MICHAEL OLDEWENING DIRECTOR/SALES OPERATIONS DIRECTOR/DIGITAL MEDIA RHEA ATTAR Fresh Trax Coming to a stocking near you: the best powder-ski class, the year's top regional guidebooks, the man who shot Whistler, and more. (on leave) SHANNON EMMERSON EDITORIAL OPERATIONS MANAGER MEMORABLE MOMENTS – TO GIVE OR GET 39 KAREN FOSS VICE PRESIDENT/FINANCE Canadiana — in the pond ice beneath our skates; and the Scrap-It scrap. 14 PETER LEGGE, O.B.C., LL.D (HON) PRESIDENT VICE PRESIDENT/PRODUCTION MIKE ROBERTS DIGITAL MEDIA JOHN BUCHER, YAU BING CHONG, JOANNE DA SILVA, KRISTEN HILDERMAN, DARREN JARVIS, JAMES MARSHALL, LISA MANFIELD, CHRISTINA MCPHAIL, MICHAEL SMALL, CANDICE UI, ALONSO YSA, DAVINIA YIP SENIOR MARKETING & EVENTS MANAGER TAMARA JOHNSTON MARKETING COORDINATOR MARKETING TIM REYES & MEDIA STRATEGIST CASEY CRAWFORD INFORMATION TECHNOLOGY MARK JEFFREY, CRAIG KITIGAWA APPLICATION SUPPORT ANALYST EILEEN GAJOWSKI RITA FRENCH, JOY GINETE-COCKLE, AMBROCIA JAMES, TERRI MASON, SONIA ROXBURGH, JOCELYN SNELLING ACCOUNTING 21 Drive Smart The internal combustion engine is challenged by an amped-up fleet of contenders. by Mifi Purvis 39 Hot Topics Monster truck or Mini Cooper: how much car do we need? CIRCULATION MANAGER TRACY MCRITCHIE JALLINE CAPUANO, MILLIE COSKUN, GINGER JESSAMINE, KELLY KALIRAI, RUTH PISKO, ISABELLE RINGHAM, ANNY YU CIRCULATION EXECUTIVE ASSISTANTS RECEPTION HEIDI CHRISTIE, JACKIE LEE MARIA VLASENKO ADVERTISING IN WESTWORLD MAGAZINE DOES NOT INDICATE AN ENDORSEMENT BY THE BRITISH COLUMBIA AUTOMOBILE ASSOCIATION. ® CAA, CAA Plus, Away From Home, CAA Plus RV and Approved Auto Repair Services are trademarks owned by, and their use granted by, the Canadian Automobile Association. ® AAA, CampBook, Show Your Card & Save, TourBook and TripTik are trademarks owned by, and their use granted by, the American Automobile Association. by Ian MacNeill Your BCAA Subscription rates for non-members: $19.75 (plus applicable taxes) for six issues. U.S. rates: $25.95 (no tax); international rates: $31.95 (no tax). Winterize the car, summarize your savings. 45 Publications Mail Product Sales Agreement #40065475. Toolkit The latest automotive innovations are designed to help motorists see, park and drive. by Lindsey Norris Big archaelogical finds can come from Little Ice Ages. Case in point: B.C's frozen mummy. by Kerry Banks The trademark WESTWORLD is used by Canada Wide Media Limited under licence from BCAA Holdings Ltd., the registered owner of such mark. WESTWORLD is the registered trademark of BCAA Holdings Ltd. Paper – Post-Consumer Recycled Content 30% 35 tonnes of wood saved A SE REC Y E • Landmarks The statements, opinions and points of view expressed in articles published in this magazine are those of the authors, and publication shall not be deemed to mean that they are necessarily those of the British Columbia Automobile Association, the publisher, editor, Canada Wide Media Limited, or BCAA Holdings Ltd. The publishers cannot be held responsible for unsolicited manuscripts and photographs. CL 46 Send change-of-address notices (both old and new address), the covers of undeliverable copies and subscription orders to: Westworld, P.O. Box 6680, Vancouver, B.C. V6B 4L4 or telephone 604-268-5555. Printed in Canada by Worldcolor. ISSN 0316-0315. E 40 • PL 46 The B.C. edition of Westworld magazine is published four times a year by Canada Wide Media Limited, 4th Floor, 4180 Lougheed Hwy., Burnaby, B.C. V5C 6A7. Phone 604-299-7311. Copyright 2011. All rights reserved. No part of this magazine may be reproduced without written permission. 423,580 litres of wastewater flow saved 4,829.93 kg solid waste not generated 18,116.78 kg greenhouse gases prevented 139 million BTUs energy not consumed Printed with vegetable-based ink 4 WESTWORLD p02-05_Cont_Mast.indd 4 >> WINTER 2011 Photo Credit 11/1/11 2:07:38 PM

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