BCAA

. S P R I N G 2012 . VOLUME 38 NUM BER 1 Westworld ANNE ROSE EDITOR CREATIVE DIRECTOR RICHARD THIBERT ROB HOWATSON CONTRIBUTING EDITOR ART DIRECTOR GAYLEEN WHITING SUZY WILLIAMSON PRODUCTION MANAGER STUDIO MANAGER KRISTINA BORYS MANDY LAU ASSISTANT STUDIO MANAGER LANDON SPENRATH PRODUCTION COORDINATOR PRODUCTION SYSTEMS MANAGER KIM MCLANE ADVERTISING PRODUCTION ALLISON GRIFFIOEN, CHRIS SHERWOOD INA BOWERBANK ELECTRONIC PRODUCTION DEBBIE LYNN CRAIG SENIOR IMAGING TECHNICIAN ELECTRONIC IMAGING BERNHARD HOLZMANN, LAURA MICHAELS ADVERTISING GENERAL SALES MANAGER GILLIAN 604-299-7311 TRAINOR 604-299-9188 FAX BRITISH COLUMBIA, ALBERTA, SASKATCHEWAN, MANITOBA, ONTARIO, QUEBEC, MARITIMES & WEST COAST U.S.A . ANNA LEE, MICHAEL ROCHFORT, GILLIAN TRAINOR MANITOBA ROBERT ZYLUK 204-255-3409 MIDWEST U.S.A. KOLLANDER COMPANIES 952-405-9640 FAX 952-932-2942 SALES COORDINATOR JASPREET PUREWAL, HEATHER VINCE WESTWORLD MARKETING 12 TIM CONDON PRESIDENT & CEO DIRECTOR/BRAND MARKETING MANAGER /BRAND ACTIVATION MARK DONNELLY CAROLYN TROTTER PRODUCTION COORDINATOR/MARKETING in every issue 6 CHAIRMAN, CEO President's Message VICE PRESIDENT/PRODUCTION VICE PRESIDENT Editor's Note & Mailbag FARNAZ RIAHI, CA & MARKETING MICHAEL OLDEWENING VICE PRESIDENT/SALES REBECCA LEGGE DIRECTOR/CIRCULATION DIRECTOR/SALES OPERATIONS DIRECTOR/DIGITAL MEDIA Fresh Trax Hot Topics WorkSafeBC and BCAA join forces to reduce on-the-job motor vehicle incidents. by Ian MacNeill 42 Your BCAA Win Canucks tix. Win the war on spending. 45 46 MIKE ROBERTS YAU BING CHONG, KRISTEN HILDERMAN, DARREN JARVIS, JAMES MARSHALL, LISA MANFIELD, MICHAEL SMALL, CANDICE UI, ALONSO YSA, DAVINIA YIP MARKETING MANAGER SENIOR MARKETING JOANNE DA SILVA & EVENTS MANAGER TAMARA JOHNSTON (on leave) MARKETING COORDINATOR MARKETING NATASHA GOWDA & MEDIA STRATEGIST CASEY CRAWFORD INFORMATION TECHNOLOGY ACCOUNTING LUVDEEP GILL, CRAIG KITIGAWA EILEEN GAJOWSKI RITA FRENCH, JOY GINETE-COCKLE, TERRI MASON, SONIA ROXBURGH, JOCELYN SNELLING CIRCULATION MANAGER TRACY MCRITCHIE ASHLEY CLEGGETT, MILLIE COSKUN, GINGER JESSAMINE, KELLY KALIRAI, RUTH PISKO, ISABELLE RINGHAM, ANNY YU CIRCULATION EXECUTIVE ASSISTANTS RECEPTION HEIDI CHRISTIE, JACKIE LEE MARIA VLASENKO ADVERTISING IN WESTWORLD MAGAZINE DOES NOT INDICATE AN ENDORSEMENT BY THE BRITISH COLUMBIA AUTOMOBILE ASSOCIATION. ® CAA, CAA Plus, Away From Home, CAA Plus RV and Approved Auto Repair Services are trademarks owned by, and their use granted by, the Canadian Automobile Association. ® AAA, CampBook, Show Your Card & Save, TourBook and TripTik are trademarks owned by, and their use granted by, the American Automobile Association. Drive Smart Can we out-think traffic jams? Science says, maybe. by Lisa Ricciotti 46 RHEA ATTAR SHANNON EMMERSON EDITORIAL OPERATIONS MANAGER APPLICATION SUPPORT ANALYST 41 (on leave) SCOTT WHEATLEY & BUSINESS DEVELOPMENT HOLLY PATEMAN DIGITAL MEDIA When VanDusen blooms and Brit cars vroom; a tale of two schooners and the fight to save the Sacred Headwaters; plus, a sea-lion escapade, and more. 45 KATHLEEN FREIMOND VICE PRESIDENT/FINANCE DIRECTOR/MARKETING CORINNE SMITH SAMANTHA LEGGE, MBA VICE PRESIDENT/EDITORIAL VICE PRESIDENT/SALES Getting the most out of B.C.'s coast; and, bikes we rode, rinks we skated. 12 PETER LEGGE, O.B.C., LL.D (HON) KAREN FOSS PRESIDENT A winning game plan for a shifting playing field. 8 ALEX KAMMERMAYER Landmarks The B.C. edition of Westworld magazine is published four times a year by Canada Wide Media Limited, 4th Floor, 4180 Lougheed Hwy., Burnaby, B.C. V5C 6A7. Phone 604-299-7311. Copyright 2012. All rights reserved. No part of this magazine may be reproduced without written permission. Subscription rates for non-members: $19.75 (plus applicable taxes) for six issues. U.S. rates: $25.95 (no tax); international rates: $31.95 (no tax). Send change-of-address notices (both old and new address), the covers of undeliverable copies and subscription orders to: Westworld, P.O. Box 6680, Vancouver, B.C. V6B 4L4 or telephone 604-268-5555. Printed in Canada by Worldcolor. ISSN 0316-0315. Publications Mail Product Sales Agreement #40065475. A Galiano Island mural is proof that great art is the sum of all parts. The statements, opinions and points of view expressed in articles published in this magazine are those of the authors, and publication shall not be deemed to mean that they are necessarily those of the British Columbia Automobile Association, the publisher, editor, Canada Wide Media Limited, or BCAA Holdings Ltd. The publishers cannot be held responsible for unsolicited manuscripts and photographs. by Cherie Thiessen The trademark WESTWORLD is used by Canada Wide Media Limited under licence from BCAA Holdings Ltd., the registered owner of such mark. WESTWORLD is the registered trademark of BCAA Holdings Ltd. • PL A SE REC Y E • 50 tonnes of wood saved CL E Paper – Post-Consumer Recycled Content 30% 606,642 litres of wastewater flow saved 6,287.35 kg solid waste not generated 23,267.4 kg greenhouse gases prevented 184 million BTUs energy not consumed Printed with vegetable-based ink 4 WESTWORLD p02-05_Cont_Mast.indd 4 >> SPRING 2012 Photo Credit 1/26/12 2:40:01 PM

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