BCBUSINESS.CA JULY/AUGUST 2019 BCBUSINESS 107
† DELIVERY DRIVER
Luxury carmaker Genesis Motors,
a division of Hyundai Motor Group,
is setting itself apart from competi-
tors. Through the Genesis at Home
service, prospective buyers can go
online, pick out a car and request a
test drive. Operating in the Lower
Mainland, Kelowna and soon Victoria,
Genesis's distributors will get in touch
and arrange a demonstration at your
home or office. Genesis owners can
also have their vehicle picked up for
service, with a courtesy car provided.
† FUELLING AROUND
Thanks to Filld's curious-looking
trucks, Lower Mainland drivers no
longer need queue at the pump. The
San Francisco–based startup, which
offers a to-your-door alternative,
launched in Vancouver last fall. Com-
municating via text, the ambulating
gas station confirms if you want a
top-up; you leave your fuel door open
and wake up to a full tank. Filld, now
covering Burnaby, Vancouver and the
North Shore, charges market rates for
regular and premium gas, plus a $5
delivery fee.
† SWITCHING GEARS
Gone are the days of being tied to
one car. Richmond-based OpenRoad
Auto Group's new subscription
service, Portfolio by OpenRoad,
allows users to flip as often as six
times a month from a selection of
luxury vehicles spanning
SUVs to
German sports cars. Memberships
start at $2,499 per month on a six-
month term.
AUTO
ON DEMAND
In the age of one-day
shipping and food delivery
services, the vehicle industry
is taking notice by adjusting
to consumers' schedules
by Juan Rivera
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