JUNE 2019 BCBUSINESS 25
SEXY
BEAST
WITH HELP FROM A MASCOT
NAMED DASH AND SOME
HIGH-PROFILE INVESTORS, TECH
STARTUP PROCURIFY AIMS TO
INJECT A LITTLE EXCITEMENT
INTO THE STAID PURCHASING
SOFTWARE BUSINESS
On a Friday afternoon in
March, Aman Mann is frantically searching
through cabinets in one of the conference
rooms at his downtown Vancouver oce.
"Just looking for a sloth suit," Mann says
as he continues to rummage. Eventually
he pulls out a full-body costume, complete
with sloth head. "Hah, found it!"
The co-founder and CEO of Procurify, a
Vancouver startup that develops purchas-
ing software for companies, says he isn't
comfortable getting his photo taken in his
regular clothes, so he insists on wearing
the getup. (The company's mascot is a sloth
named Dash that represents the old ways
of doing things. To complete the metaphor,
he's depicted in a rocket ship to signify
Procurify shaking up the system.)
b y N A T H A N C A D D E L L
P h o t o g r a p h b y A D A M B L A S B E R G
