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February 2019 – Is B.C. Losing Its Edge?

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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FEBRUARY 2019 BCBUSINESS 61 WILL NICHOLLS, WILL NICHOLLS FILMS I n her early 20s, Ainsley Rose rebelled against her outdoorsy upbring- ing on Vancouver's rugged North Shore, preferring urban pursuits. The Londre swim- wear maker, who turns 29 this month, has since returned to her roots. "I started to do some smaller day hikes with my girlfriends when I was trav- elling, and then it developed into a passion for doing longer adventures because it makes you feel really accomplished," she says. Rose, who has trekked the Atlas Mountains of Morocco, the Himalayas and France's Mont Blanc, is headed to Patagonia on the southern tip of South America this year. She found her first expedi- tion, to Morocco in 2015, surprising for more than its snow-covered mountains. After hiking for five hours, she and her friend Kyla Brophy came across a soccer field in the middle of nowhere and with nobody in sight. "Then you'd hike another five kilome- tres and see a guy carrying a goat on his head that was just screaming up a storm," Rose recalls, laughing hilariously. A year ago, she and her now-fiancé, Russell Hender- son, did a long trek in Nepal. They'd considered Everest base camp but due to bad weather chose the Annapurna Circuit instead. "It is a 14-day trek where you start out in the jungle with waterfalls and Keep On Trekking Photographer and Londre Bodywear CEO Ainsley Rose hikes in high places by Felicity Stone W E E K E N D WA R R IOR ( quality time ) WARRIOR SPOTLIGHT One of our 30 Under 30 win- ners in 2018, Ainsley Rose has two enterprises. Princi- pal of Ainsley Rose Photog- raphy, which employs four subcontractors, she shoots images for publications that include British Vogue, Real Weddings and Wed Luxe. Rose is also CEO of Londre Bodywear, co-founded with friend Hannah Todd in 2016, which makes stylish, sus- tainable bathing suits from recycled plastic bottles in an East Vancouver factory. A new two-piece has been well received, and with Riverdale's Camila Mendes and model Shanina Shaik sporting Londre suits on social media, sales increased 165 percent last year, to 1,600 units. O FF T H E C LO C K THE HIGH ROAD Rose and her fiancé, Russell Henderson, on their 2018 Nepal trek

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