FEBRUARY 2019 BCBUSINESS 41
Simply put, he's an icon.
Drafted second overall by the Vancouver Canucks in 1988. Thirty
goals in his rookie season, 867 points over the span of a storied
career. And perhaps most memorably, in 1994, in a nail-biting Game
7 of the Stanley Cup final against the New York Rangers, Trevor Lin-
den, small-town Alberta kid–cum–wunderkind hockey star, took the
team he'd be associated with for most of the next three decades as
close as possible to Lord Stanley's $50 silver punch bowl. He scored
both Vancouver goals in a 3–2 loss that ignited provincial passions
and a pointlessly devastating riot, the latter remembered painfully
even today.
But No. 16's real legacy is twofold. First, as arguably the most
beloved and respected player ever to slap on a Canucks jersey. (In
recognition of Linden's contributions, the team retired his sweater
in 2008.) But also as someone whose charitable efforts on behalf of
the community had a profound, resonant effect.
Philanthrocapitalism. Impact
investing. Social enterprise. Is
business now in the business of
saving the world?
b y G U Y S A D D Y / / p o r t r a i t b y P E T E R H O L S T
P H I L A N T H R O P Y
giver
